In summer, people usually read less news. The main reason is they go on holidays and leave their computers behind. Our task was to remind everyone that, even during vacation, they can easily stay informed using the 15min app.
We used a popular trend #followmeto where a couple was posting pictures from their travels using the same frame. We’ve twisted that recognizable frame using the best-known characters of the news and included them in typical summery scenarios. In this way, we managed to show that the press can go on holidays as well.