Eureka! bookstore | breaking traveling restrictions with books

CHALLENGE

Due to coronavirus, “Eureka!”, an independent bookstore with a meticulously selected collection of books, has been shut down. Without the opportunity to come up and buy new books, a local community of writers, philosophers, art curators and film directors risked losing their favourite bookstore in town.

SOLUTION

In a few months, we built a content project, based on a classical insight – “dream travel” with the aid of a book. We selected six travel destinations and twelve comprehensive books for each. All destinations have been followed with an illustration, created by artist Justine Shirin. A content project was created together with ‘Eureka!’s community who supported the idea by sharing their insightful feedback of book traveling on social media. The project now is published on a freshly-built website www.knygukeliones.eu