A small bookstore in Vilnius Old Town has everything but money. The main challenge was not only to attract more visitors but to turn them into customers, helping the local business grow.

We created a poster series that illustrate how reading can make you feel like a new person and help live another life. The project was followed by great success – the posters became a favorite item to get as a souvenir from Mint Vinetu. All the money earned was invested in developing the bookstore, of course.

Afterward, the idea was featured in blogs all over the world, as well as advertising annuals. It has even been pirated in Ukraine.